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// Case Study Release

Arkadia

/ Division

2D Motion Logo

/ Year

2021

/ Studio Role

Brand Identity Layout, 2D Motion Graphics, Storyboarding, Direction, Frame-by-Frame Animation, Clean Up, Color Design, Sound Design, Compositing, Editing

/ Client

Arkadia Identity Hub

// Project Overview

🌟 Motion logo of the Arkadia complex with origami bird design 🌟 In this video, we show the motion design of Arkadia business complex logo with origami bird design. This logo is a symbol of art, elegance and modernity, which gives a special and distinctive effect to the visual identity of the commercial complex. Arkadia is a commercial Complex with a special architecture. The logo of this Complex is a bird designed based on origami. The word “Origami” is composed of two words “ori” and “gami”, where “ori” means to fold and “gami” is a modification of the word “kami” which means paper. Therefore, origami is the art and idea of folding paper or sheets of plastic, metal and other materials to create different shapes. Therefore, the motion logo has a Japanese coloring effect, and in an ancient-modern process, the bird turns into an origami logo, and with the help of voice, the audience is aware of the roots of this process.

Arash Ghelij-Afshari
Sara Saberi-Foumani
Amir Afshar
Mahid Khorshidi
Hojjat Azampour
Maryam Dodel

// Production Showcase

Arkadia Production Showcase Rendering
// Behind The Frames

Story Reel & Animatic

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