Arkadia

🌟 Motion logo of the Arkadia complex with origami bird design 🌟 Arkadia is a 2D motion logo project developed for Arkadia Identity Hub, a commercial complex with a distinctive architectural identity. The project focuses on transforming the Arkadia logo into a short animated brand experience built around an origami-inspired bird. The central visual concept is based on the transformation of a bird into an origami form. This idea connects the identity of the commercial complex with the visual language of folded paper, using a combination of geometric movement, shape transformation, and carefully timed transitions to create a contemporary motion identity. Artafen was responsible for the brand identity layout and the complete 2D motion graphics production. The studio’s role included storyboarding, direction, frame-by-frame animation, clean-up, color design, sound design, compositing, and editing. The animation explores the relationship between traditional craft and contemporary visual identity. The origami concept provides a simple but expressive foundation for the motion logo, allowing the bird to transition into the final mark while creating a sense of elegance, movement, and visual refinement. The production showcase includes selected frames from the visual development and animation process, showing how the origami bird concept was translated from the initial graphic design into a finished motion logo. A separate story reel and animatic provide additional insight into the development of the animation.