Heaven 11

⚽️ Welcome to the wonderful world of football with us! ⚽️ Heaven 11 is a 2D animated commercial created for Bet Market, bringing the energy and spectacle of football into a stylized cinematic world inspired by Japanese anime. The project combines character-driven storytelling, dynamic action, and detailed environmental design to create a visual interpretation of football that moves between the streets of Rio de Janeiro and the atmosphere of the World Cup. The visual development of the project began with character design, concept art, and storyboarding, establishing the look, movement, and cinematic language of the animation. Artafen developed the production from these early visual stages through direction and frame-by-frame animation, with particular attention to expressive character movement, action sequences, and the rhythm of the game. Our production role covered the full 2D animation pipeline, including character design, concept art, storyboarding, direction, frame-by-frame animation, clean-up, color design, effects animation, compositing, sound design, music composition, and editing. This allowed the visual style to remain consistent from the initial concepts through the final commercial. The production showcase presents selected development and rendering stages from the project, offering a closer look at the environments, characters, and visual frames created during production. A separate story reel and animatic also document the development of the film before its final animation.